The advertising industry is likely to remain buoyant. Global Advertising spending is likely to increase by 5.3 % during the 2004-08 period, to touch $412 billion. Television advertising is projected to expand at a 6.5 % to touch $ 164 billion by 2008 boosted by new channels as well as advertising associated with International Sports Events ( The Olympic Games, FIFA World Cup, Cricket, Tennis), Cinema to name a few.

The business of media, advertising and marketing is driven by one resource - PEOPLE. Thus India with a potential of a billion buyers presents a unique opportunity for global players to discover fresh dimensions in new markets. The Indian marketplace is considered as one of immense potential with an estimated 250 million middle-income group consumers for many types of products and services.

The Rs. 12,000 crore Indian advertising industry is poised for healthy growth in 2005 as ad spend is likely to go up in key high-growth sectors such as telecom, insurance, financial services, automotives, entertainment, media and retail. With the economy looking up, the Indian ad industry is expected to register 12-15% growth in 2005.